About

Introducing Janet

Janet Brooker is the owner of JB Business. She is a qualified business consultant with a wealth of professional experience and is a previous business owner who understands the key drivers of a successful business.

Janet is based in Tauranga and travels to work with businesses throughout New Zealand and the Cook Islands.

Qualifications and Associations

  • ACI Global Professional Business Consultant
  • Member of Business Mentors New Zealand for 20+ years
  • Business Mentor for the Cook Islands Chamber of Commerce for 10 years
  • Diploma in Banking
Sir Tim Shadbolt presenting Janet with her Professional Business Consultant qualification
Sir Tim Shadbolt presenting Janet with her Professional Business Consultant qualification

Business Experience

Janet’s personal business experience includes:

  • Janet was the original owner of BTI (Brooker Trading International), a business which imports and distributes fence and gate hardware. She ran the company for 23 years and was responsible for bringing the Magna Latch to New Zealand. The company is still operating today under new ownership.
  • Janet established a marketing company in the Middle East, which was the exclusive agent for an Australian horticultural product, Drip Mat. This saw her coordinating sales of 40-foot containers into the United Arab Emirates and pallet lots into Saudi Arabia. She operated this venture for five years.
  • Janet was the foundation director of Smart Farm Systems and Gateway Data Services, both involved in farm monitoring. Under her guidance, they won the contract for effluent monitoring across all LandCorp farms in New Zealand. Today, Gateway Data Services continues to be operated by Janet’s son.

Areas of Expertise

Janet is familiar with the various stages of business growth and will focus on the critical factors which are identified within the various business types, working alongside the principals to achieve their goals and objectives.

Janet provides businesses with:

  • Focus when you have lost your way
  • A sounding board for your ideas
  • The right pointers if you are drifting off track
  • Guidance in establishing a credible business structure with necessary documentation in place to protect you in the future
  • An insight into realistic budget projections and the importance of accurate timely reporting
  • A personal commitment to working with you to grow your business to the level you seek at a rate you are comfortable with

"I’ve been through those moments myself where I was wondering why I was putting myself through all the sleepless nights and anxious moments, wondering if carrying on with my business dreams was even worth it. Coming through that process successfully, it gave me a comprehensive understanding of business ownership and allows me to create the relationship with my clients required to actually make a difference."
-JANET BROOKER